Open up the annual report of any large non-profit or legal organization, and you will see a guiding mission statement. The ideals of creating a better world through specific action grow each year in both the private and public sector. Your personal injury law firm does have many varying and changing short, medium, and long term goals– but can have one overarching vision connect all of them.
Importance of a Vision Statement
Vision statements have become much more popular over the last two decades because they work. Having a general set set of goals connected to a set of specific skills is a major way that you will be able to improve your field or surroundings. Having a series of these common goals will allow for every member of your firm to push in the same direction with their specific knowledge.
An Ideal for Your Career
The longer you’ve been in the legal field, the more examples you’ve seen of other firms. Some are pristine and cheerful, with a sense of purpose that drives their employees to better serve their clients. Others may look and act disorganized, leading to various issues for those in the office and those it serves. Issues with payroll, employee morale, and general dysfunction can severely reduce the effectiveness of even the most well trained attorneys.
These issues show the different between a reactive and proactive leadership. The founding member or partners of a firm set the tone for others to follow. Sloppy work habits may attract attorneys that will soon leave or stay just long enough to climb another rung in the career ladder. Precise management can attract the best talent and incubate it for greatness.
Tying Together Your Goals
If you are one of the principle members of the firm, you have the unique power to steer your firm into a more powerful setting. If you are able to combine many of your best attributes and goals into a series of ideals for your office, all of your staff and clients will benefit.
Many attorneys are able to speak to and work with their employees to determine a joint set of ideas that animate them. What are their personal and professional goals? What issues bring out the best and worst in them? What are their strategic strengths and weaknesses? How does the growth of the firm and the level of lifestyle desired affect their work ethic, if at all?
When all of your employees have a common understanding of what they are looking for and where the firm is headed, they will often become more efficient. You can help make joint decisions to further increase this efficacy, from pruning time-consuming clients to tailoring work schedules around families. You may be able to also work jointly on certain cases, especially if it highlights certain talents or training.
These ideas bleed over into other parts of your firm. You will be able to shape elements, including the adoption or standardization of new technology between your partners. You can help drive down costs for training and equipment. You may also be able to rebrand your advertising and social media presence to harness a central, overarching theme. Increased morale and efficacy all increase your momentum, possibly increasing your number of solid clients and reducing the risk of malpractice and errors.
You have the power in your hands to make your firm into one that you would be jealous of. Make it work– your employees, family, and clients are all counting on it.
Michael Ehline is an experienced personal injury attorney from the Los Angeles area. His firm, Ehline Law, serves as one of the preeminent personal injury firms in Southern California and sponsor of various charitable and community activities. Michael helps runs the Circle of Legal Trust, allowing attorneys from across the country to share ideas and build ethical standards for the legal community.